The first mistake that many designers make while charging for their postcard design is that they don’t research and consider the required factors.
It is important to understand your skills and the market; that is why you need to come up with the price for postcard design. The price per designer for a postcard design can be from $50-$200 based on the skill of the designer and the design itself.
You may charge lower rates if you are working on a simple design. But that’s not all that you should keep in mind. So, how much to charge for postcard design? Let’s get a hold of it!
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The Brief History Of Postcards
Postcards have been in use since the 1800s. The first proposal for a postcard was made by a company in France in the 1770s, but it was not well received.
It was in the decade of the 1840s that the postcards began to become accepted. One of the earliest known picture postcards, hand painted, was sent by English writer Theodore Hook.
On the other hand, this invention sparked a worldwide postcard craze. In addition, they became rather important people, especially after realizing that it is an easy and quick medium of reaching out to people insiders.
Postcards, which came with beautiful, much-tucked letters and were pocket-sized, remained a preferred means of communication for the next one and a half centuries.
An increase in the availability of faster means of communication saw a downturn in postcard sales during most of the 20th century. Postcard lovers have, on the other hand, experienced a certain rejoicing disappointment, souvenirs postcard lovers have over the last 15 years of the century.
How To Design A Postcard?
The postcard design is a great way to let your creativity out while also marketing yourself or a certain message. When creating a design, it is important to ensure that the design captures the target audience. Therefore, here are the steps to design a postcard:
Step 1: Identify Your Audience
Identifying the intended audience comes first in the process of postcard design. Consider their age, what they like doing, and their interests.
If you would like them to find your postcard appealing, this is a good place to start when designing it. Invitation cards for parties are normally filled with more color, while those for business-related activities are more formal.
When you know who you are addressing, your postcard’s tone and style can be adjusted to whom you are targeting. Find out what would excite them and touch on them.
